Our main goal was to create excitement about the product and its freshness.
KELLYBRADY conducted brainstorming session and came up with several taglines for Fresh Nature, focusing on the main goal of creating excitement about the product and its freshness.
In addition to farm and product images we feel it is important to include healthy lifestyle images to make the product more relate-able to the everyday consumer.
As you will see blow we decided on the "Fresh has a new flavor" tagline and carried it out throughout their numerous creative.
Highlighting SAE’s programs and the culture of the school, we created a 48-page, full color, high-touch catalog packed with incredible photography and exciting course programs. KELLYBRADY conducted research on prospective art school student and incorporated verbiage and copywriting that would resonate well target demographic.
The development of our cohesive brand approach helped greatly drive the success of this campaign. We needed results to build awareness as quickly as possible. The engaging and memorable images and strong bold use of the logo allowed us to quickly get noticed. The introduction of the radio campaign helped to build awareness and traffic. The combination of the creative, strategy and use of data helped make this campaign a success even under tight time constraints and high expectations.
Landing pages are an integral part of any successful paid media campaign and increase click to lead conversion. A quality landing page will quickly engage your prospects, provide valuable information and provide an easy way to gather lead information. In an effort to maximize relevance, KELLYBRADY has developed a dynamic landing page platform that utilizes the structure and framework of one page and one URL< but offers the specificity of hundreds of focused pages. This results in lower costs and more flexibility for our clients. Quality landing pages with relevant content improve your ranking through elevated quality scores with Google and help manage paid search costs.
Digital Display advertising helped drive brand awareness and provided a direct channel for inquiry generation and engagement. Pixels were placed on the OHDELA website and were used to create a custom audience segment that we were able to target. Segment data was used to target potential new students as well as retargeted those who had previously visited the website.
Our website development strategy enabled us to create a custom website that delivers exceptional user experience, consumer engagement and repeat visitors. The new website is more intuitive, mobile responsive and has yielded more web traffic than the previous website. Our in-house website development process is efficient and effective. We were able to clearly outline our plan and fulfill all milestones in a timely manner.
As the "Millennial" generation digital theme continues to take precedence within target segments brand management and content engagement is paramount with every brand strategy. We managed page content as well as targeted Facebook ad placement to increase engagement, retention and brand affinity.
Billboards increased the reach and effectiveness of the cohesive media campaign. We strategically chose billboard locations that delivered the highest effective daily reach and negotiated added value by extending campaigns when space was available.
Created a full color print advertisement and placed in NE Parent magazine. Magazine targeted parents with children K-12 and highlighted the benefits of OHDELA such as flexible learning, safe environment of own home, dedicated and licensed teachers and socialization opportunities.
We combined our knowledge of the local market characteristics and the target demographic to build a comprehensive TV campaign to run in conjunction with other media, creating synergy in the market and increasing reach and frequency. When concepting this commercial we wanted to focus on the child learning in their own home environment and visually highlight the parent’s involvement. We also scripted the VO with an upbeat and “safe” tone to present OHDELA as the right solution to K-12 education. This is one of the many successful projects with which we have partnered with NXNW.
Analytics are essential in understanding traffic patterns, customer intent and gleaning insight from the data to take action and make improvements. We properly installed and tested Google Analytics and created goals and KPI’s and examined all campaigns, sources of traffic and onsite behavior to determine the best way to improve engagement and optimize all marketing campaigns. We provided initial implementation, goal/event tracking and custom dashboard creation.
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